… 97% of the world has heard of Coke
… 74% have seen a Coke
… 51% have tasted a Coke
If Coca-Cola can acheive the above success in just 100+ years of product offering, then how can we do better at mobilizing followers of Jesus through short-term missions.
The George Barna Research Group has produced some very stricking research results … “Despite Benefits, Few Americans Have Experienced Short-Term Mission Trips … despite the accessibility and personal benefits, most Americans have never experienced such a short-term service project. Just 9% of Americans have ever been on one of these brief service trips, including only 11% of churchgoers. What’s more, most of the people who have ever gone on such a journey did so more than five years ago. To put that in perspective, only 8 million of the 228 million adult residents of the U.S. have been on a short-term mission trip in the last five years.”
You can read the full article at … http://www.barna.org/FlexPage.aspx?Page=BarnaUpdate&BarnaUpdateID=318
Coke IS NOT it … JESUS is. WE CAN AND SHOULD DO BETTER, don’t you think?
